Terms
LUMA NOW Terms & Conditions
Last updated: October 14, 2026
These Terms govern your use of services provided under the LUMA NOW brand, including professional websites, missed-call text back, and LUMA front-office answering.
1. Services
LUMA NOW may build and host a business website, configure missed-call text back, and configure LUMA to answer calls, collect caller information, understand the caller's request, and send lead information to the business.
Features are available only after they have been configured and tested for the customer.
Service availability may be affected by internet, telephone carrier, third-party provider, or customer-system interruptions.
LUMA NOW does not guarantee search-engine rankings, a specific number of calls or leads, sales, revenue, or uninterrupted service.
2. Customer Responsibilities
You must provide accurate business information and lawful instructions.
You are responsible for reviewing your website and call-handling setup, following up with customers, and complying with laws that apply to your business, including required call-recording, transcription, privacy, and messaging notices.
3. Trial and Recurring Billing
The current offer is a 14-day free trial followed by recurring billing of $197 per month.
A valid payment method is required to begin the trial.
Unless canceled before the trial ends, the subscription automatically renews at $197 per month and continues monthly until canceled.
Pricing and billing details shown at checkout control if they differ from this page.
4. Cancellation and Refunds
You may cancel at any time by emailing [email protected].
To avoid the next charge, submit the cancellation request before the next billing date.
Any refund eligibility must be stated at checkout or agreed in writing by LUMA NOW.
5. SMS Messaging Terms
Program Name: LUMA NOW Business Lead Notifications
LUMA NOW offers optional recurring SMS notifications to business owners who voluntarily subscribe.
Messages may include new customer inquiries, caller details, callback numbers, call summaries, missed-call lead alerts, and service-related updates.
How to Opt In: Business owners may subscribe through our signup form at LUMA NOW SMS Signup.
To subscribe, you must actively select the optional SMS consent checkbox, which is unchecked by default, and click the separate SMS opt-in button.
SMS consent is not required to purchase or use LUMA NOW services.
You may submit a service request without subscribing to SMS messages.
Message Frequency: Message frequency varies depending on customer calls and lead activity.
Message and Data Rates: Message and data rates may apply.
Opt Out: Reply STOP to unsubscribe from recurring SMS notifications at any time.
Help: Reply HELP for assistance or email [email protected].
After unsubscribing, you will not receive additional campaign SMS notifications unless you opt in again.
SMS delivery may be affected by mobile carrier availability and network conditions.
Mobile carriers are not responsible for delayed or undelivered messages.
Missed-Call Text Back: Automated messages to callers are a separate service from business-owner SMS lead notifications. This feature is activated only when configured and applicable messaging consent requirements have been satisfied.
Marketing messages will be sent only when the consent required by applicable law has been obtained.
For more information about how we handle mobile information and SMS consent, please review our Privacy Policy.
6. Calls, Recordings, and Transcripts
Calls may be recorded or transcribed when that feature is enabled and legally permitted.
The business customer is responsible for providing any notice and obtaining any consent required for its calls.
7. Customer Information and Third Parties
LUMA NOW uses customer and caller information to provide requested services.
Service providers may process information on our behalf, including Carrd, Stripe, Twilio, Cloudflare, and other hosting, communications, and support providers.
Mobile phone numbers, SMS opt-in information, and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.
See our Privacy Policy for more information.
8. Acceptable Use
You may not use the services for unlawful, deceptive, abusive, harassing, or unauthorized communications, or in a way that violates another person's privacy or rights.
9. Changes and Termination
We may update the services or these Terms as the business develops.
Material changes will be posted on this page.
We may suspend service when necessary for security, legal compliance, nonpayment, or misuse.
10. Contact
LUMA NOW
Questions, support requests, and cancellation requests: